![The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's](https://sothebys-com.brightspotcdn.com/1d/76/3978542641f4885f1b5c08c3c1d2/sothebys2022-1130-165142-4737-alivecoverage.jpg)
The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
![How does Michael Jordan spend his US$1.7 billion net worth? The former NBA legend's Nike deal and savvy investments in Cincoro Tequila and the Charlotte Hornets continue to pay off | South How does Michael Jordan spend his US$1.7 billion net worth? The former NBA legend's Nike deal and savvy investments in Cincoro Tequila and the Charlotte Hornets continue to pay off | South](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2023/01/06/8da390e8-3fc0-45fe-85b9-f88183e49645_16c53822.jpg?itok=dAfYFcg1&v=1672978190)
How does Michael Jordan spend his US$1.7 billion net worth? The former NBA legend's Nike deal and savvy investments in Cincoro Tequila and the Charlotte Hornets continue to pay off | South
![34 years of Air Jordans: A look at the sneaker institution that Michael Jordan and Nike built – Chicago Tribune 34 years of Air Jordans: A look at the sneaker institution that Michael Jordan and Nike built – Chicago Tribune](https://www.chicagotribune.com/resizer/ZwJhBUucE3VD6OH7psGxHdAhV78=/1440x810/filters:format(png):quality(70)/arc-anglerfish-arc2-prod-tronc.s3.amazonaws.com/public/7BQWVJJRXVGGBDIH5YDS7L73DM.png)
34 years of Air Jordans: A look at the sneaker institution that Michael Jordan and Nike built – Chicago Tribune
![Michael Jordan had to fulfill only ONE of Nike's conditions, he fulfilled them ALL": When a rookie MJ exceeded all expectations to get the biggest shoe deal in sports history - The Michael Jordan had to fulfill only ONE of Nike's conditions, he fulfilled them ALL": When a rookie MJ exceeded all expectations to get the biggest shoe deal in sports history - The](https://cdn-wp.thesportsrush.com/2022/04/669dd6e1-untitled-design.jpg)